FreshCo promises to offer the lowest prices on all their foods range as well as general grocery items. If you find a lower price on an identical product at a competitor store, they will match that price and offer it at 1 cent less.
This article will take a comprehensive look at FreshCo’s price match policy, the terms and conditions, which products are eligible under it, eligible competitors, and the company’s best-selling products.
About FreshCo
FreshCo is the discount banner of Sobeys Inc., a Canadian grocery chain owned by Empire Company Limited. It was launched in 2010 to compete with Walmart Canada’s Walmart Supercenters and Costco Canada, as well as discount grocery chains such as No Frills and Food Basics.
It is primarily aimed at urban markets, many of which are ethnically diverse. Its stores offer fresh produce, deli and bakery departments, meat and seafood counters with an emphasis on specialty cuts and prepared foods, and a full line of groceries at competitive prices.
FreshCo price match policy
The price matching policy offered by FreshCo is called the “Lowest Price Guarantee”.
The company offers to match any price and sell it for 1 cent less than the total price offered by the competitor, ensuring that FreshCo’s prices are the lowest possible on the market, even if the difference isn’t monumental.
The usual stuff:
- The products must be identical in all terms, or “comparable”, if you are trying to price match a private label product of a competitor.
- The product must be available in stock at both FreshCo and the competitor.
- Discounted items, clearance items, and items with offers such as ‘spend x, get x’ products are excluded.
- Products bought via loyalty or customer programs or ones with member-only prices will not be price matched.
- Competitor misprints are not eligible for being price matched.
Gotchas:
- The competitor must be located within your local FreshCo store’s geographic trade area.
- Private label items can be matched if they have the same attributes at both FreshCo and the competitor.
- When price matched, each customer is allowed only to purchase 4 units of the eligible product
- FreshCo’s team reserves the right to decide which competitor falls under which geographical zone and whether you’re eligible for a price match or not.
Does FreshCo price match itself?
No, there is no mention of a ‘price adjustment’ or ‘price drop’ policy on FreshCo’s official website.
Does FreshCo price match online?
No, FreshCo only price matches with competitors that are in the geographical vicinity of one of their local stores.
FreshCo competitors & price match
Even though FreshCo price matches its largest competitors, they don’t define what exactly “located within your local FreshCo store’s geographic trade area” means. So it’s better to ask a store employee in your local FreshCo before making a buying decision.
Does FreshCo price match Galleria Supermarket?
Yes, Galleria Supermarket is one of the largest grocers in Canada and all identical products will be price matched as long as the policy’s T&C are met.
Does FreshCo price match No Frills?
Yes, No Frills is a tough competitor of FreshCo and all their products are eligible under FreshCo’s price matching policy.
Does FreshCo price match Food Basics?
Yes, Food Basics has strong dominance in the supermarket industry and hence all their products will be price matched by FreshCo.
Does FreshCo price match Giant Tiger?
Yes, Giant Tiger is another big competitor of FreshCo and will be price matched as long as the policy’s conditions are met.
Does FreshCo price match Walmart?
Yes, Walmart is price matched by FreshCo, as long as the product is identical and in stock at both the stores.
Best-selling products at FreshCo
FreshCo’s best-selling product categories are fresh fruit, vegetables, and frozen food. The most popular items in these categories are chicken, apples, potatoes, and ice cream respectively.
Though their customers also enjoy fresh produce, dairy, and frozen items. FreshCo’s bakery, deli and meat departments are well-known for offering a wide variety of freshly prepared foods that are both delicious and nutritious.
Final thoughts
FreshCo, a subsidiary of Sobeys Inc., has declared its love for price matching by having a unique policy that allows all competitors and identical products to be price matched. They have very generous conditions and demand only that the competitor is within their geographical region.
FreshCo has always been a well-known store and its fresh produce selection is second to none. The only problem is that they don’t have as many locations as some other grocery stores in Canada, so you may have to travel a little bit further to get there.
However, their prices are generally lower than any other grocery store you will go to so it makes up for the extra travel time. After all, they give the ‘Lowest Price Guarantee’ for all their products.
FAQs
No, but they do have a subscription system where all subscribed members are the first to know of any exclusive deals on their products. They also have gift cards ranging from $5 to $500.
Yes, if the product you bought is not up to your satisfaction, you just need to bring it back within 14 days of purchase with the payment receipt and you will get a 100% refund.
You can contact customer care at 1-866-948-0196 or online.